FOUNDER // A veteran brand marketer with more than 25 years of expertise in live events, audience experiences, sponsorship, and branded integration, Burruss has worked with Red Bull, Toyota, Titos, Brown Forman, Kellogg’s, Converse, PlayStation, Bose, Sirius XM Radio, YouTube, Estee Lauder, Twitch (Amazon), and Yahoo!, among countless other brands. As VP, Global Partnerships at AEG Live, Burruss led cohesive brand sponsorship and sales strategy for a national music property portfolio, including 20+ music assets, 13 music festivals, and seven nationally-recognized venues. Before that, she held VP roles at Live Nation Entertainment and Austin City Limits Live, spearheading sponsorship, media sales, and streaming deals.

Top Three Faves:

Stevie Wonder // Tarheel Basketball // potlucks

caro@goodthings.team

CREATIVE DIRECTOR // Kathlene brings 25+ years of experience working in marketing and advertising. As the New Media Creative Director at Warner Bros Records, she helped create the grassroots 360° viral campaign for Madonna’s Confessions on a Dance Floor album release. In addition, she produced more than 75 websites, mobile apps, and e-commerce platforms for Warner Bros Records artists, such as Green Day, Josh Groban, Metallica, Michael Buble, Paul Simon, Eric Clapton, Seal, My Chemical Romance, Avenged Sevenfold, Mastodon, H.I.M., and The Flaming Lips. Her other notable campaigns working at top design firms, agencies, and dot coms include a Times Square digital campaign for Spotify/Hulu, as well as the launch of Tommy.com for Tommy Hilfiger.

Top Three Faves:

The Muppets // googly eyes // kettle corn

kathlene@goodthings.team

DIRECTOR OF SPONSORSHIP // With over 25 years of selling experience, Lambert has a background with CPG companies, and more recently the entertainment industry. She helped launch Stage AE music venue in Pittsburgh and built their sponsorship pipeline from the ground up. Kate has worked with American Eagle, Coors Light, Tito’s, Dunkin Donuts and many more. Her skill set includes relationship building, creative marketing strategies and enhancing the fan’s concert experience. Lambert has a background in ticketing, with a focus on premium and season subscriptions. She has created these programs for several venues.

Top Three Faves:

Abba // travel // desserts

kate@goodthings.team

VP SPONSORSHIP // Entertainment and sports industry veteran with 20+ years of experience leading strategic partnerships, integration and account management teams for the world’s biggest brands and events. Highlights include leading festival production and sales for Troy Aikman's Highway to Henreytta music festival, working cross-functionality across multiple departments at C3 Presents to successfully integrate partnerships at major festivals including Lollapalooza, Austin City Limits Festival, Voodoo Festival, Music City Food + Wine. Eight seasons at the NFL league office working on key events – Super Bowl, Pro Bowl, Draft, etc – and in partnership with the NFL Players Association to define player policies relative to league marketing and sponsorship. An additional 2 years in Dallas planning Super Bowl XLV. Led partner marketing at Circuit of The Americas and team partnerships for former pro cycling team RadioShack Nissan Trek.

Top Three Faves:

90s Country Music // dark chocolate // volleyball

paige@goodthings.team

BUSINESS DEVELOPMENT & ACTIVATION // Eileen’s journey in the music and entertainment industry commenced with her inaugural college internship at Capitol Records, and she hit her professional stride as the pioneering sponsorship and marketing director for the Vans Warped Tour. Throughout her career, she has served as a senior executive and crafted innovative, brand-consistent strategies at prominent entertainment entities such as Gibson, Hard Rock International, Danny Wimmer Presents, 20th Century Fox Films, and The Walt Disney Company. Notably, she held the Chief Marketing Officer position at both SPIN Media and the Live Nation-owned concert streaming platform, VEEPS. Eileen has successfully orchestrated marketing partnerships with leading brands such as Bud Light, Pontiac, Old Spice, Ubisoft, Coca-Cola, Gillette, Monster Energy, Sony Electronics, Target, Toyota, and many others. Amidst these endeavors, she consistently prioritized artists, fostering relationships with notable figures such as Slash, Tom Morello, Foo Fighters, Gary Clark Jr., Blink-182, Incubus, Green Day, Linkin Park, and Joan Jett.

Top Three Faves:

R.E.M // yoga // beach vibes

eileen@goodthings.team

SPONSOR COORDINATOR // Working as a Multimedia director, Kyle successfully led a team of 30 creatives, producing live events, developing fruitful content strategies, and crafting a resonant brand identity. He further developed his passion for the music business as an intern at ACL Live, working directly under the Marketing and Business Development departments at the most prestigious venue in Austin. Kyle's diverse background in multimedia, business development and marketing make him uniquely suited to fill any role Good Things might need him to.

Top Three Faves:

climbing tress // Stereolab // Kurt Vonnegut

kyle@goodthings.team

EVENTS DIRECTOR // With over 13 years of experience, Reese helps develop, scale, and grow event businesses, with a focus on event venue sales, and food and beverage operations. She started in the hospitality industry right out of college, at a destination management company, Kennedy Creative. She earned her Destination Management Certified Professional (DMCP) designation in 2013. In 2015, she joined New Waterloo, an Austin-based hospitality and development company. As the Director of Restaurant Events, Reese oversaw event sales and operations for (8) independent restaurants including La Condesa, Malverde, three Sway locations, Le Politique, La Matta and Il Brutto. Reese is passionate and deeply involved in the Austin community. Most recently, serving on the Board of Directors of Austin Young Chamber.

Top Three Faves:

Volleyball // champagne // naps

reese@goodthings.team

SPONSORSHIP PRODUCER // Dakota has 10+ years of event and experiential marketing, both on the brand and agency side of the business. He has a huge focus on health, wellness, and culture ensuring that any and all touchpoints across his purview always stand out as high quality and inclusive experiences. Dakota has worked for brands such as Califia Farms, Your Super, Medterra CBD, and Jade Leaf Matcha to deliver valuable results for digital and experiential marketing campaigns and activations. From executing the first ever nationwide music festival tour for Califia Farms to creating the first ever National Matcha Day as Jade Leaf Matcha’s first ever 360 marketing campaign - Dakota is a swiss army knife at your service!.

Top Three Faves:

Sequins // good pillows // brave curiosity

dakota@goodthings.team